You are currently browsing the tag archive for the ‘blackberry’ tag.

Blackberry 10 rumored mock up (TheVerge.Com)

  • Eggs in… check.
  • All eggs in… check.
  • All eggs and the Hen in…. check.
  • Produce eye popping, earth shattering, people quaking, heck of a smart phone, which will sell like hot cakes … unknown.

Research In Motion the parent company of the Blackberry smart phone devices will announce to the world the benefits of its brand new Blackberry 10 (BBX) device at MWC, end of February 2012.

Worried so much, is RIM, they’ve put all in one basket, canceling other projects such as Colt (reported by BGR) and scrapping a phone named Milan.

Do Or Die

The damaged and leaking market share giant of the mobile device world, is hurting. Hurting so much, that RIM will have to have a winner with the Blackberry 10. If not, the damages for the company will decidedly put the company in turmoil.

The stats aren’t kind to RIM. Sales are down and going down even further Fast.

A double teaming by both Apple and Android built phones, have decimated RIM’s slight hold on its majority market share prominence (the rank it held for the last 15 yrs).

Market Share Comparison. Smart phone devices (Nov. 2011)

  • Apple holds 28.6 percent of the U.S. smartphone market, up slightly from 27.9 percent in October.
  • BlackBerry OS slipped again in November to 26.1 percent, down from 27.4 percent in October and 33.9 percent in June.
  • Android OS reached 25.8 percent in November, compared to 22.7 percent in October and 15 percent in June.

Game of Attrition

The name of the game is inevitable- if RIM’s Blackberry 10 does not succeed to hit a chord with its fan base and the skeptical public. The company’s market share will shrink to nothing quickly, and the hoards of Blackberry customers will convert to either iOS (Apple) or Android based phone makers. There’s no place for RIM, any longer- at least in high end consumer handheld smart phone devices.

Especially when the Tsunami called the Android phones, is relentless.

At the end of the day, the tech pundits’ predictions are towards the end of RIM, and left standing are three dominant mobile OS services:  iOS, Android, and Symbian platforms.

Expectations for the RIM Blackberry 10 device is high as ever. For the life of RIM hangs with the success of it.

Sources: GigaOM, Bloomberg BusinessWeek, TheVerge, CNET

“Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb.”- Winston Churchill

Oblivious>>It wasn’t like I hated Apple products. I was just oblivious to them (Apple products), back then, like many millions.Sure, I’d heard and played around with some Apple products (Macintosh in grammar school), but never got around to thinking Apple computers and products would be influential in my future daily life.To me Apple was the “other” computer company, back when. It was the “alternative & much smaller” computer manufacturer and marketer in a large field of computer makers and marketers. It was for “designers” and “creative types”. And for sure, Apple’s business and marketing model was exactly that.

“Golden Age”>>It was the “golden age” of computer makers (aggregators) in the 90’s, as I recall. We, consumers, were drenched with new computer makers/brands every month (it seemed).Do you remember these computer brands? Apollo, Convex, Everex, Micron, Systemax, Wang? I surely do (FYI, I had bought 3 computers from Micron, way back when =D).Well, these were companies riding the Microsoft platform, and technically just “aggregators”. But hey, they marketed in magazines like “Computer Shopper” (remember how thick this tabloid sized magazine was?) like crazy! You can see the legacy in “aggregators” still today, for companies like Dell started, just as an aggregator.And this is what I’d thought our computing lives would be, forever. Filled with junky PC based computers, with just bad service and products.

Grammar School>>My consumer relationship with Steve’s products didn’t start to be intimate until 2008. However, my first experience with an Apple product was with the Macintosh, in my grammar school.  As with boys, I thought the new computers were very cool. Did play some cool.
You see, the more prevalent computers that my school invested in was the Commedor 64 (oh yea, Karateka!). The C64s were the legacy computers for the school. We all liked its chunky keys and cool games we could play on it. Can’t blame us, eh?
But suddenly, there they were, two (2) shiny new Macintosh’s. And they seemed very, very slick (well, to our grammar school minds).
The school (through our teachers) told us that these Macs were for “serious” learning. Never thought about why they’d say that, but I’m sure being very expensive was one of the big reasons they didn’t want us to use it without a teacher next to us when we used it. And of course, no “drinks, food, gum, etc” allowed.
We had some good fun with them, though.
However, the fun didn’t last, for when I went into high school, they only had IBM and typewriters to play with.
Perception>>It wasn’t until 2008 that I thought of using Apple products for personal use. Of course, because of so many Microsoft computers used, it was inevitable that I had a slight bias against Apple products. My ‘perception’ from 1993-2008, was that Apple products were very hard to use, were only great for designers, didn’t offer “serious” machines (unless buying the top flight Apple computers/servers), were very expensive, and that PCs offered more in its variety. After all, my employers were using Microsoft based PCs, so they can’t be all that bad, right?
These were true for a time, but it soon changed for Apple and my outlook on its products.
Gateway “drug”>>To make it short, I’d converted to Apple products, starting with the Nano and slowly building courage to invest in the iPhoneMac Pro laptop, and iPod Touch. Plus, many products that I’d given out as presents for special occasions. Ease of use and ‘dependability’ of use (for the long haul) is paramount. And, so far, your Apple products have been doing a great job.
In hind sight, one can call my experience with the Nano was that, it was the “gateway drug” into the world of Apple products. It was very cool.
What if?>>While watching the news about Steve last night, I’d asked my girlfriend, “what if the iPhone wasn’t there to push the concept of phones to another level?”  I’d say, we’d be stuck with “stylus” pens, bad mobile OS’, hand flip Nokia handsets, forever RIM Blackberry devices (all gray & black texts only), and still have Palm units to play with.
Cheers Steve>>Well, cheers to you Steve. Was good drama through out the years. I’m sure you gave it the very best. And hope the company carries through many more years with fabulous products.
I am pretty sure you were a quirky and as nasty/focused a person behind closed doors.  Those stories of you being demanding is culminated by your past and demands of your own future. I respect that to the fullest. You sure made an imprint in the world. Your persona and drama will last far longer than your company has long disappeared (hope not too soon, though).  Cheers.
PS  By the way, I do watch his Stanford commencement speech from several years ago, for inspiration, here and there. It’s a good one. Click HERE to see it.
Jason
bloglovin

Enter your email address to follow this blog and receive notifications of new posts by email.

Twitter Updates