Tim Tebow (theWashingtonTimes)

It’s official (well, even more official).

Tim Tebow, with or without his quirks, is officially a Super Star in the NFL. And the media’s loving it.

This is his first real year of action, in the NFL, and has helped push the previously rudderless Denver Broncos to the 2012 playoffs and winning a thrilling overtime game against the Pittsburgh Steelers.

The next fight is this coming Saturday against the respected New England Patriots.

Well, in TV advertising ‘speak’, the overtime win over the Pittsburgh on CBS Sunday drew a “whopping 25.9 overnight — up 36% from last year’s comparable coverage”, posted USA Today. Overall, the NFL is doing just dandy, so far drawing some impressive viewership numbers in 2011, as well.

Now, congratulations to Tebow and the NFL. The two winners are to show off their stuff again against Tom Brady. Lets see what and how it happens.

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As for the media, they live for this stuff. Not only the ‘success’ of players, but the potential ‘downfall & disappointment’ of players.

The world is divided into the two, unfortunately. And ‘adversity’ and ‘face plants’ are a staple in selling news. It draws the viewers. It rolls in the ratings.

This time, especially with Tebow (in a high), the potential on field “scandal” is even more palpable and drool-worthy for the media, at large.

The target on Tebow’s back is the size of Florida.

  • Super star collegiate, multi championship winner.
  • NFL pre-debut star
  • NFL debut “at the helm” star
  • NFL “savior” for a previously ‘ignored’ francise
  • NFL’s #1 spokes person for Jesus and the Evangelical community’s message

It’s a gigantic story, which has an upside for the media, good or bad for Tebow.

The likely script (to sweeten the offer) for the media would be:

  1. Tebow wins against a previous powerhouse, the Steelers (done)
  2. Tebow wins BAD, getting frustrated and looking amateur, against the last decade’s perennial championship winner, the Patriots. Public praise of Brady surges, and Tebow’s efforts given “considerate excuse” (we’ll see)
  3. Then, in 2012, and inthe 2013 playoffs, Tebow comes back…overcoming adversity, struggles, self doubt, excuses, crushing expectations.  Whoosh… he wins his way to the Super Bowl (intrigue continues).

Tebow can go to the Super Bowl this year- who knows. But the media, is salivating, in either case. It’s like making money in the New York Stock Exchange, in both bullish and bearish environments. The interest is more about the “gray middle”, where the grip of the story means much.  The media loves stories and fairy tale stories.

Better yet,  “Hollywood-like” movie scripts, with protagonists and dragon slayers- with ‘triumphant’ rhetoric and undertones is the ticket desired.

It’s the way it is.  The media is crossing their fingers.

Don’t blame them, because we the public drink this stuff up, no?

Sources:  USAToday, ESPN, The Washington Times

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