Blackberry 10 rumored mock up (TheVerge.Com)

  • Eggs in… check.
  • All eggs in… check.
  • All eggs and the Hen in…. check.
  • Produce eye popping, earth shattering, people quaking, heck of a smart phone, which will sell like hot cakes … unknown.

Research In Motion the parent company of the Blackberry smart phone devices will announce to the world the benefits of its brand new Blackberry 10 (BBX) device at MWC, end of February 2012.

Worried so much, is RIM, they’ve put all in one basket, canceling other projects such as Colt (reported by BGR) and scrapping a phone named Milan.

Do Or Die

The damaged and leaking market share giant of the mobile device world, is hurting. Hurting so much, that RIM will have to have a winner with the Blackberry 10. If not, the damages for the company will decidedly put the company in turmoil.

The stats aren’t kind to RIM. Sales are down and going down even further Fast.

A double teaming by both Apple and Android built phones, have decimated RIM’s slight hold on its majority market share prominence (the rank it held for the last 15 yrs).

Market Share Comparison. Smart phone devices (Nov. 2011)

  • Apple holds 28.6 percent of the U.S. smartphone market, up slightly from 27.9 percent in October.
  • BlackBerry OS slipped again in November to 26.1 percent, down from 27.4 percent in October and 33.9 percent in June.
  • Android OS reached 25.8 percent in November, compared to 22.7 percent in October and 15 percent in June.

Game of Attrition

The name of the game is inevitable- if RIM’s Blackberry 10 does not succeed to hit a chord with its fan base and the skeptical public. The company’s market share will shrink to nothing quickly, and the hoards of Blackberry customers will convert to either iOS (Apple) or Android based phone makers. There’s no place for RIM, any longer- at least in high end consumer handheld smart phone devices.

Especially when the Tsunami called the Android phones, is relentless.

At the end of the day, the tech pundits’ predictions are towards the end of RIM, and left standing are three dominant mobile OS services:  iOS, Android, and Symbian platforms.

Expectations for the RIM Blackberry 10 device is high as ever. For the life of RIM hangs with the success of it.

Sources: GigaOM, Bloomberg BusinessWeek, TheVerge, CNET