Apple will be seeking an exclusive streaming rights agreement with the Premier League, the cream of the crop of British Football.

The battle for the billion-pound project will be joined. The contenders which Apple will be competing against will be SKY, ESPN, and Al Jezeera.

The legacy distribution partner is SKY (a Rupert Murdoch company). It has had a strong hold on the contract with the Premier League ever since the leagues’ formation in 1992.

Apple’s possible gain is adding premier content which is planning for its Apple TV services focused on the UK market.

Intriguing and interesting.

A morsel of truth, for future strategies perhaps for the US market, doesn’t it?