It’s a big world.

However, there are only a finite number of rules or “laws” to follow when it comes to business.

In the terms of the highly incindiary and competitive world of consumer technology, there’s nothing that is sacred- as we all know.

There are 2 such strategies:

(1) Invest and try to develop Brand New technologies or products. Or, (2) invest and develop better ways of copying (template-ing?) already (and most importantly) successful market penetration strategies.  After all, #2 is a “template”, and templates cost Less money to produce.

Samsung has, in this latest saga, decided on strategy #2, with a bit more “obviousness” by developing advertisement with the same talent, in the commercial (known as CF in Korea).

The shame was palpable, for the company had deleted the spot immediately after criticisms rained down on its actions.

There’s no permanent damage to Samsung, of course.  And lets be honest, there are many such business examples from other companies (name the company, and they’ve employed the same strategy as Samsung did- even at Apple) which have done the same thing.

Samsung and Apple make great stuff for us to enjoy, no doubt about that. But gaffes like this makes it fun for all of us sometimes. But isn’t such egg on face situation, just fun to witness? Yes. I agree. (Oh, I can imagine what that post staff agency meeting was like at Samsung).

Well, here’s the Samsung version, for comparison with the Apple version following.

Read even more at:  SlashGear

Advertisements