Taiyaki vendor marketing (tokyobling.wordpress.com)

Taiyaki is beautiful.

I’m no Foodie. But I love these little treats.

If you are not familiar, Taiyaki is a Japanese style treat, which was started by a gentleman in Japan at the turn of the 20th Century. This style of pastry has been a tradition ever since.

It is a pastry that is so memorable to me. I remember eating similar products, in Seoul South Korea, before my family immigrated. It’s such a simple product. Relatively fresh, and only has little white processed sugar. Yum.

It is beloved world over, but most popular in Japan (Taiyaki たい焼き), and in Korea (Bungeoppang 붕어)

Ready for the finish (hararie-japan-tokyo-tokyo.com)

The pastry’s recipe is simple: seasoned flour and eggs, sugar, and red azuki beans. The red bean paste is filled within the waffle exterior, cooked in traditional molds.

But it’s the simplicity that is hard to get right. Heat has to be right, the prep of the beans must be thoughtful, and the batter supporting the bean paste to the hilt.

In Japan, it is sold freshly made at street side stands. The steam mixing in the air is dreamy, if you an imagine.

A Taiyaki stand (theworldtastesgood.blogspot.com)

A chef at work (dannychoo.com)


The undisputed gargantuan of Taiyaki shapes is the Fish Shape. Cuteness and deliciousness, in an uncompromising package of goodness, for sure.

However, what are the other shapes that adorn the street vendors in Japan and world wide? Here are the contenders!

The most popular Taiyaki Fish Shape (newyork.seriouseats.com)

Also very popular 'Traditional Pancake' shape (kcpinternational.net)

Walnuts so fun-pular! (tleaves.com)

Different colored batter (global.rakuten.com)

Miniatures! (madminiatures.blogspot.com)

Hello Kitty anyone?? (jonellepatrick.wordpress.com)

Taiyaki Gundam. Enough said (kawaiikakkoiisugoi.com)

Taiyaki Tengu of the Japanese Gods (blog.sondy.com)

So, if you haven’t had one of these delectable delights, please go where it’s available.

Around me (Northern NJ), there is a Japanese styled supermarket named Mitsuwa (9 location nationwide) where we eat these little pockets of heaven. Most of us here in northern NJ and NYC know about the supermarket and its awesome vendors inside. We visit often, for sure.

Also, if this list peaked your interest, please try this YouTube channel to see how a Taiyaki is made. And at the same time this video production will tickle your foodie drool, even more. Fun stuff.


Cheers for now, and I think we’ll head for some Taiyaki next week.